BUSINESS DEVELOPMENT

Business Development training is essential for your sales teams. It enables you to master the sales techniques needed to create opportunities, convince potential customers and increase your company’s sales.
By understanding your customers’ needs and adapting your sales approaches, you build strong, lasting relationships with your customers. What’s more, sales expertise helps you maximize revenues, identify new sources of growth and stay competitive in the marketplace.

TRAINING OBJECTIVES

  • UNDERSTANDING AND LEVERAGING THE DIFFERENT LEVERS REQUIRED FOR BUSINESS DEVELOPMENT
  • ALIGN PRODUCT, TEAMS AND COMMUNICATION TO BOOST SALES
  • MASTER YOUR PRODUCT’S SALES CYCLE

PROGRAM

  • 1. MASTERING YOUR PRODUCT & YOUR ENVIRONMENT

    • Mastering your products and services
    • Analyze your competition to be prepared
    • Adapting to your customers : SONCAS
  • 2. DATA: OPTIMIZING YOUR CRM

    • Analyze your data needs
    • Create/Analyze your Database to know your key indicators, your customer base and the growth areas available to you
    • Identify & implement effective KPIs for your team and your product
  • 3. KNOW-HOW: FINDING & CONVERTING SALES

    • Prospecting in all its forms
    • Master your sales cycle
    • Converting customer opportunities
    • What’s next? The importance of follow-up and CRM
  • 4. SHARING KNOWLEDGE: STORYTELLING & ALIGNMENT

    • Aligning PR & Marketing with Sales
    • Master your Unique Selling Points.
    • Developing the Sales “virtual showcase

DURATION

1 day

NUMBER OF PARTICIPANTS

12 people maximum

PUBLIC

Sales Managers and Sales Directors

PEDAGOGY

  • Theoretical contribution
  • Case studies
  • Case studies

LOCATION

On your premises or in a salon of your choice

To find out more about our training program, contact us!

CLICK HERE

Who is this training for?

The Business Development training course is specifically aimed at Sales Agents and Sales Managers, particularly those based in Geneva, Switzerland, seeking to develop their skills in business development and revenue growth.
It aims to provide effective strategies and techniques for boosting sales, expanding business opportunities and strengthening customer relationships.

What is the aim of this training?

Business Development training offers a unique opportunity to learn about and leverage the various levers required for commercial growth.
By focusing on the strategic alignment of product, teams and communication, participants learn how to effectively develop the company’s sales and maximize commercial opportunities through mastery of the product and service sales cycle.

TRAINING HIGHLIGHTS

  • Interactive and participative

    Debates, role-playing, role-playing…

  • OPERATIONAL

    It combines theory and practice

  • COUSUE-MAIN

    Training is flexible and adaptable to your needs and corporate culture

  • MULTILINGUAL

    This course is available in French, English, Spanish, German and Japanese!

  • ON-SITE

    Our professionals come to your facility

  • AVAILABLE ON VIDEO

    Information on request