THE MOST BEAUTIFUL LUXURY BEACHES OF SUMMER 2024 IN FRANCE: LUXURY, FASHION AND ESCAPE
Summer 2024 marks the return of luxurious, elegant seaside escapades.
In France, certain beaches stand out for their natural beauty and their close links with the great luxury brands. Discover how prestigious brands such as Dior, Loro Piana, Vilebrequin, Jacquemus, Dolce & Gabbana and Gucci are transforming French coasts into gateways to fashion and sophistication.
Dior beach in Saint-Tropez
Saint-Tropez is synonymous with glamour and luxury. The Dior beach in Pampelonne is a perfect example of this timeless elegance. This emblematic beach offers a sophisticated setting with chic deckchairs, parasols adorned with Dior’s emblematic motifs, and a refined atmosphere. Dior’s Summer 2024 swimwear collection, inspired by the vibrant colors of the Mediterranean, adds a touch of style to every visitor. Signature cocktails and gourmet dishes served at the beach bar make every day spent here an unforgettable experience.
Jacquemus beach in Marseille
Marseille, with its spectacular calanques and Mediterranean ambience, is the ideal location for Jacquemus Beach. Set in a secluded cove in the Calanques, this beach offers a tranquil escape from the hustle and bustle of the city. Jacquemus’ minimalist, elegant aesthetic is reflected in the white deckchairs and sleek umbrellas. Visitors can bask in the sun while wearing light, airy pieces from the Jacquemus collection, which perfectly capture the essence of Provencal summer.
Dolce & Gabbana beach in Nice
Nice, with its Promenade des Anglais and azure waters, is a dream destination for lovers of luxury and fashion. The Dolce & Gabbana beach, located on the famous Negresco private beach, is a true jewel of the Côte d’Azur. Dolce & Gabbana’s floral and baroque prints adorn the parasols and deckchairs, creating a vibrant and elegant atmosphere. Sophisticated, colorful swimwear designs add a touch of glamour to every moment spent here. Visitors can enjoy refined Italian dishes at the beach restaurant, while taking in the breathtaking views of the Mediterranean Sea.
Plage Loro Piana x La Réserve à La Plage in Saint-Tropez
Renowned for its high-quality textiles, Loro Piana offers a collection of beachwear in cashmere and linen, combining softness and style. Visitors can enjoy the tastefully decorated beach cabins and comfortable deckchairs while strolling along the fine sands and admiring the spectacular views of the Mediterranean basin.
Gucci Beach in Cannes
Cannes, famous for its film festival and luxurious ambience, is home to the Gucci beach on the Croisette. This exclusive beach is the meeting place for fashionistas and luxury lovers. Cabanas adorned with the Gucci logo and luxurious deckchairs provide a sumptuous setting to relax and make a statement. Gucci’s Summer 2024 beach collection, with its bold prints and on-trend accessories, is perfect for making a statement on the sand. Theme parties and exclusive events organized by the brand add a touch of sophistication and excitement to every day spent on this beach.
Plage Vilebrequin in Cannes
Cannes, chic and sophisticated, is an ideal destination for relaxing in style. The Vilebrequin beach, located on the private plae at Ondine, perfectly captures the brand’s cheerful, colorful spirit. Vilebrequin’s playfully patterned beach cabins and vibrant swimwear add a touch of fun and lightness. Families and friends can relax by the sea, take part in water activities or simply enjoy the friendly atmosphere of this iconic beach.
France’s beaches are being transformed into luxury and fashion destinations for summer 2024, thanks to the influence of prestigious brands such as Dior, Loro Piana, Vilebrequin, Jacquemus, Dolce & Gabbana and Gucci. Whether in Saint-Tropez, Marseille, Nice or Cannes, each beach offers a unique experience combining relaxation, elegance and style.
Pack your bags and let yourself be seduced by these dream destinations for an unforgettable summer in France.
