INTERCULTURALITY

Training in interculturality and understanding the issues involved in the luxury sector is undoubtedly one of the most important key success factors for an establishment, particularly when it comes to understanding and managing cultural differences between customers and staff.
Its importance lies in the ability to offer a customer service tailored to a diverse clientele, thus fostering satisfaction and loyalty. Challenges include the need to recognize social norms, expectations and cultural sensitivities to avoid misunderstandings and conflicts. Effective intercultural management enables an establishment to create a welcoming and inclusive environment, strengthening its reputation and competitiveness in the global marketplace.

TRAINING OBJECTIVES

Understand the challenges of interculturality in customer relations
Adapting messages to foreign customers
Learn about different cultures and how to adapt to them
Build relationships with foreign customers

PROGRAM

1. WELCOMING FOREIGN CUSTOMERS
- Defining a culture for better adaptation
- Facing up to stereotypes and going beyond preconceived ideas
- Adopting the right behaviors
- Implicit and explicit messages
2. INTERCULTURALITY IN CUSTOMER RELATIONS
- Words, behaviors, rituals and symbols
- Verbal communication in different cultures
- Non-verbal communication adapted to your customer’s habits and customs
- Relationships with time, space and life rules
3. MAIN CUSTOMER CATEGORIES, CHARACTERISTICS & SPECIFIC FEATURES
- North and South American customers
- Asian customers (Chinese, Japanese, Indian)
- Middle East customers
- The different European customer groups
4. CREATING LINKS WITH FOREIGN CUSTOMERS
- Deciphering culture codes
- Avoid missteps and clumsiness
- Discover your culture, your country

DURATION

1 day

NUMBER OF PARTICIPANTS

12 people maximum

PUBLIC

Anyone dealing with customers

PEDAGOGY

Theoretical contribution
Role-playing
Case studies

LOCATION

On your premises or in a salon of your choice

TO FIND OUT MORE ABOUT OUR TRAINING PROGRAMS, PLEASE CONTACT US!

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Who is this training for?

This intercultural training course is aimed at anyone working in sectors involving interaction with customers, such as hotels, restaurants, luxury boutiques and many others, and particularly based in Geneva, Switzerland. Whether you’re a guest relations manager, a salesperson or any other person in direct contact with customers, this course will help you to better understand and adapt to the needs and expectations of a culturally diverse clientele.

What is the aim of this training?

Explore the subtleties of interculturality in customer relations through our specialized training. You’ll learn how to understand the crucial issues linked to cultural diversity, and how to adapt your messages to meet the needs of foreign customers.

Gain in-depth knowledge of different cultures and how to build strong relationships with your international customers.

TRAINING HIGHLIGHTS

Interactive and participative
Debates, role-playing, role-playing…
OPERATIONAL
It combines theory and practice
COUSUE-MAIN
Training is flexible and adaptable to your needs and corporate culture
MULTILINGUAL
This course is available in French, English, Spanish, German and Japanese!
ON-SITE
Our professionals come to your facility
AVAILABLE ON VIDEO
Information on request