LUXURY CODES
EXCLUSIVITY, RARITY, EXCELLENCE, UNIQUENESS… these are the principles that define the luxury sector. What about the codes of luxury?
But what about its codes? In the world of luxury, regardless of the field (hotels, perfumery, watchmaking, leather goods…), the luxury attitude and codes are always present. These must be mastered by your teams to provide an exceptional welcome and exceed your customers’ expectations.
TRAINING OBJECTIVES
PROGRAM
DURATION
1 day
NUMBER OF PARTICIPANTS
12 people maximum
PUBLIC
Anyone dealing with customers
PEDAGOGY
- Theoretical contribution
- Role-playing
- Case studies
LOCATION
On your premises or in a salon of your choice
Also available in Visio!
Luxury codes: what are we talking about?
Luxury Codes are a set of values, symbols and behaviors that characterize the world of luxury. More precisely, the codes encompass postures, attitudes and gestures specific to the world of luxury.
The notion of grooming is also an essential prerequisite for learning how to present yourself in a way that reflects the brand you represent. If professional etiquette is so fundamental, it’s because the Luxury Codes govern this demanding sector and help build brand image.
Who is this training for?
The Codes of Luxury training course is aimed at all customer-facing staff, whatever their field, particularly in Switzerland and Geneva. It is aimed at any structure (hotels, boutiques, businesses with a reception desk, etc.) that is committed to offering a unique customer experience and wants to make the human relationship with its customers a priority. Our goal? To pass on to those involved in customer reception the savoir-vivre, the savoir-être and all the knowledge relating to the luxury environment.
What is the aim of this training?
This training enables employees to represent their company’s brand image. Indeed, the appearance and interpersonal skills of your teams must reflect the prestige of the brand they embody and its luxury positioning. It’s also about satisfying the expectations of high-end customers, by developing a luxury attitude centered on the principles of savoir-vivre, communication (verbal and non-verbal) and relational excellence.
By offering solid knowledge of the luxury sector, our players will be able to better understand their customers’ environment and connect with them. Finally, thanks to their experience in the world’s greatest palaces, our experts will train your teams to excel and provide you with an insight into the Culture of Luxury.
